Tuesday, 2 July 2013

Are you a Chanel sheep?

You're all sheep. Well, not all of you, just most of you. Don't deny it. You're all Chanel sheep.

To understand what I mean by a Chanel sheep, you have to be a general sheep. I'm a general sheep, and there is no shame in admitting it. You can't live without being a sheep. I follow trends and bounce off others' street style, and incorporate it to my own style. A Chanel sheep, in my words, is someone who follows and likes, or even loves Chanel because of the fact that it is Chanel. Ring a bell? Yeah, that's pretty much you, or someone you know.

After getting a notification on one of my social network sites by someone who has named herself, 'IamCocoChanel', my first thought was literally, 'Fuck off no you're not'. Then, it got me thinking how much does she actually know about Chanel? Now, I could be completely wrong here and be jumping to conclusions, which i'm sure I am, but I bet she doesn't know our beloved Gabrielle as well as she thinks she does. Naturally, as one thought led to another, it got me thinking- how many of us do actually know about our fashion? Chanel is my main target here because it is the one brand that everyone instantly recognises, simply because everyone who claims to 'love' fashion, or any random scrub from the streets says they 'love' Chanel, when really, they don't. You see, I think most people are in love with the idea of Chanel. Just as you can be in love with the idea of being in love and not actually love your partner... understand? I hope so.

I myself could name a 'Chanel sheep' or two, and it simply aggravates me to think that people fall in love with the idea of Chanel, and the 'glamour' and expense you see with it. Now, for those of you who may not know, who i'd assume would be the less knowledgable about fashion, Chanel is a tarnished brand, with a history linked to the German Nazi's of the second world war. It really is common knowledge, but i'm just pointing out that a lot of those annoying people that constantly claim 'I love Chanel!' probably actually don't. They just love it because they think it's an amazing brand, which of course it is- but that is beside the point.

I'm not saying that you shouldn't love Chanel because of Gabrielle's history- what's done is done and there is no changing that, but how many of you can honestly say you love every thing that the brand has produced? Of course, Chanel is an amazing brand which has completely dominated the fashion world, and Karl Lagerfeld himself is a genius... But I can admit that I love him more for his work with his own brand and the set's for Chanel's fashion shows rather than the actual clothing... Simply because not everything is to my taste.

I guess what i'm trying to say is this: There's too many people in the world, and too many amateurs who have their toes in the fashion door, who are all sheep. Not just Chanel sheep, but fashion sheep in general. Don't love fashion for the name, love it for its products, for its contribution to world, and more importantly, because it actually appeals to you. You're not fooling anybody; just yourself.

Marium x


  1. Great post! I know way too many 'Chanel Sheeps'.
    Claiming they love Chanel, but most of them don't even know who Gabrielle Chanel was, nor Karl Lagerfeld.
    It kinda upsets me tho, why would you claim to love something, when cleary you don't.

    However, great post. And I really like your blog.
    I'm a new follower ;).


  2. This has got to be one of the MOST pointless fashion blog posts I have EVER come across in my time and I read a lot of fashion blogs. Firstly, you are quite blatantly having a 'bitch fit' at the person who referred to themselves as 'IAmCocoChanel' and you thought you had a great idea for an article. I gather you're a fashion journalism student, well lady you need to buckle up your ideas cause this was some lame pathetic excuse to what you call 'chanel sheep' in the real world we call name calling. Secondly, you accuse these so called Chanel sheep of not having enough knowledge about the brand and designer yet YOU refer to yourself as Anna Wintour's Heir. I mean what are you? Her Goddaughter? the irony just kills me. And lastly as for the fact that people are in love with the Idea of Chanel rather than ideology then you're quite right. That's what life is about being in love with the idea of something until you reach your heights to make it you reality. A lot of these fashion brands are ridiculously over priced and theres no justifying it whichever way you look at it. So let those that wish to fantasize, fantasize my dear. Because they fantasies might be the product of greater dreams than you'll ever achieve.

    Thanks for reading!

    P.s. You're taking the wrong classes at uni.

    1. My blog, my opinions. I'm not forcing you to agree with me, and you may think this is me just 'bitching' but I don't think that's any worse than what you've just done.

      I hope it makes you feel good that you've just put a stranger down for no reason. You'll definitely get far.